1000 Friends of Wisconsin


Mission Statement

1000 Friends of Wisconsin was created to protect and enhance Wisconsin’s urban and rural landscapes by providing citizens with the inspiration, information and tools they need to effectively participate in the decisions that have the greatest impact on community health: where we live, work, learn, play and how we get from one place to another. We accomplish our work through three major efforts:

(1) Promoting Implementation of Smart Growth
(2) Policy Development and Advocacy
(3) Research and Information Sharing

Our work focuses on helping communities make the connection between our everyday land use and transportation decisions and our state's economic, environmental and cultural health.

Our Goals

We envision a Wisconsin where...

Our cities and villages are…

  • desirable, affordable, peaceful places to live, work and play.
  • prosperous, safe and healthy places that offer opportunity for everyone.
  • distinctive, vibrant places where history, heritage and cultural diversity are embraced.
  • compact, efficient, beautiful places that are designed around the needs of people.


Our rural lands…

  • encompass the majority of the Wisconsin landscape and contain vast open places full of wildlife and wildness, intermingled with...
  • prosperous farms managed by farm families who are rewarded for their vital role as providers of food and fiber, and their conscientious stewardship of our soil, water, air, wildlife, and the scenic beauty that defines Wisconsin.
  • are managed by scores of landowners who own, work and live on the land giving full expression to the Jeffersonian ideal of a democratic, agrarian citizenry.
  • are managed in ways that enhance natural ecosystems and the abundance of native flora and fauna.
  • are accessible to everyone and provide the recreational, educational and inspirational experiences of the natural world that nurtures our physical, intellectual, social and spiritual lives.

AND A WISCONSIN WHERE all citizens recognize their responsibility to contribute to their communities and the well being of the state and nation, and do so in ways that balance self-interest with an obligation to the common good and future generations.

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1000 Friends of Wisconsin
16 N. Carroll Street, Suite 810   Madison WI 53703    608.259.1000