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Mission & Vision


1000 Friends of Wisconsin advocates and promotes uses of land, water and air that shape healthy communities where people want to live, work, and play.

Our work focuses on helping communities make the connection between our everyday land use and transportation decisions and our state’s economic, environmental and cultural health.


A Wisconsin comprised of livable, environmentally friendly, compact, healthy and prosperous communities through three main strategies:

1. Promote and advocate beneficial land, water and air use policies.
2. Evaluate and update implementation of Smart Growth Law.
3. Educate and market Smart Growth concepts through Green Tier Legacy Communities.