Goal to Transform Madison into a World-class City for Bicycling
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Madison, Wis. (April 5, 2010) – In an effort to model Madison after the world’s most bicycle-friendly cities, Saris Cycling Group president Chris Fortune is leading Mayor Dave Cieslewicz, Dane County Executive Kathleen Falk and 19 other civic and business leaders on a groundbreaking trip to three European cities where 25-35% of all daily trips are made by bicycle. In contrast, less than 4% of daily trips are currently made by bicycle in Madison. The delegation will meet with bicycle planning, engineering and design experts in Muenster, Germany, as well as cities in the Netherlands, including Amsterdam, Nijmegen and Utrecht.
“We are going to study, learn and experience firsthand how these cities have woven bicycling into daily life,” said Chris Fortune, who will travel with the group solely by foot, bike and mass transit during the seven-day trip. “Our goal is to apply what we learn to transform Madison into a world-class city for bicycling.
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