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Biz Beat: In this market, new urbanism doesn’t fly

Biz Beat: In this market, new urbanism doesn’t fly

Mike Ivey| The Capital Times| mivey@madison.com

When Mid Town Commons was approved by the City Council in 1999, it was widely cheered as Madison’s first “new urbanism” residential development.

Following the much-hyped Middleton Hills, developers of Mid Town Commons promised the same pedestrian-friendly combination of housing, shopping and public spaces for vacant land west of Elver Park. It was to offer a traditional neighborhood feel, miles from the bustle of downtown.

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